The cult brand BEMBEL-WITH-CARE was founded in 2007 by Benedikt Kuhn to revolutionize the notion ofApfelwein.
The product range started in 2008 with Apfelwein-Pur. A year later, Apfelwein-Cola and Apfelwein-Spritzer were added. Apfelwein-Cherry joined the family in 2014. And in 2018, Apfelwein-Gold was introduced. Today, the brand enjoys great popularity and has attained a cross-regional cult status.